The following are the last steps of the legal advertising process.
Stage 4- Case Resolution
The case is resolved; now what? Hopefully all went well and you continue cultivating your relationship with the client. Again, communicate with the client. Develop an exit interview in order to understand the client’s level of satisfaction. Asking for feedback shows you care.
Stage 5- Client Relationship Management (CRM)
A year has passed and your past client has an aunt with a defective Depuy hip replacement. The past client may or may not know that your firm specializes in this mass tort. It is your job to remind them who you are, what you do and why you do it.
E-CRM: Use email marketing to capture their attention and remind them who you are. Empower your past clients to advocate for the firm to friends, family and online. Create an email for your database of past clients, explaining how they can further the firms efforts by posting reviews online; include directions on how to do so.
Direct Mail: Direct mail is a great way to reach your database. Be creative when developing this, take your idea to an unrealistic limit and bring it back two steps. Maybe you can engage people further with a contest or raffle for a free trip. There is a number of ways to make CRM innovative.
Social Media- Social media is a database system for you to distribute relevant and engaging content to. To grow your social media presence makes sure there are buttons (links) from your website, email signatures and staff signatures directing individuals to these mediums.
To create an effective strategy start with the basics. The basic foundation for your marketing is the client decision-making cycle. Now that you have gone through YOUR FIRM’s client decision-making cycle, evaluate your efforts with this newfound perspective. Think about your advertising mediums and what role they play in this process; take a look at where your firm fits in and leverage a legal advertising agency to help you to achieve your goals.